As we all know by now, video should be a vital component of your marketing strategy. With everyone online all the time, video has become more crucial than ever for a way for us to communicate and market to our customers and prospects. Video landscaping is changing so drastically. We are always coming across new ways to engage with our customers and prospects. Video content is being more tailored to specific business goals. A survey was conducted of 694 marketers and small businesses by SurveyMonkey Audience, and did you know that 68% of marketers say that video has a better ROI than Google Ads. It is also been recorded that including a video on your landing page can boost your conversion rate by up to 80%. It is also been reported that a website is 53 times more likely to reach the front page of Google if it includes video (Insivia).
Video attracts new customers. It blends visual imagery, sound, and extras like effects or text headings to paint a fuller picture of your concept than any one component alone. It also grabs attention better than static images or walls of text. It helps tell your story that may answer questions that your audience might have had and demonstrate real-life applications. This is what drives revenue. Video is often used in marketing to gain brand awareness, increase revenue, and influence your overall sales funnel. Although many marketers don’t feel they have the time, budget, or ability to create content that their audience is looking for, they should know that their competition is making video marketing part of their strategy.
Well, the stats are out there in proving that video marketing is essential in today’s business world. If you need some guidance in this area MCA Consulting along with our Video Partners are here for you. Feel free to reach out to us with any questions or concerns. We would love to hear from you!
Margherita C. Amplo
MCA Consulting Services, LLC.