Why Video Marketing?

November 11, 2021


        As we all know by now, video should be a vital component of your marketing  strategy. With everyone online all the time, video has become more crucial  than ever for a way for us to communicate and market to our customers and  prospects. Video landscaping is changing so drastically.  We are always  coming across new ways to engage with our customers and prospects.   Video content is being more tailored to specific business goals.  A  survey was conducted of 694 marketers and small businesses by SurveyMonkey  Audience, and did you know that 68% of marketers say that video has a better  ROI than Google Ads.   It is also been recorded that including a  video on your landing page can boost your conversion rate by up to 80%.   It is also been reported that a website is 53 times more likely to  reach the front page of Google if it includes video (Insivia).

Video attracts new  customers. It blends visual imagery, sound, and extras like effects or text  headings to paint a fuller picture of your concept than any one component  alone. It also grabs attention better than static images or walls of  text. It helps tell your story that may answer questions that your  audience might have had and demonstrate real-life applications.   This is what drives revenue.  Video is often used in marketing to gain  brand awareness, increase revenue, and influence your overall sales funnel.   Although many marketers don’t feel they have the time, budget, or  ability to create content that their audience is looking for, they should  know that their competition is making video marketing part of their strategy. 

Well, the stats are  out there in proving that video marketing is essential in today’s business  world.  If you need some guidance in this area MCA Consulting along with  our Video Partners are here for you. Feel free to reach out to us with  any questions or concerns. We would love to hear from you!


Margherita C.  Amplo 

MCA Consulting  Services, LLC.


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We are known for our ability to capitalize on opportunities in untapped markets. MCA is laser focused on accelerating your business.