According to SEMrush, over 91% of businesses use content marketing. Content marketing is a type of marketing that involves the creation and sharing of online material, from videos, blogs, and social media posts that does not explicitly promote a brand but is intended to stimulate interest in its products or services. There are many different types of content marking that include written content, such as blog posts, whitepapers, eBooks, and articles. Content can also be images and infographics, or video and audio. Marketing through content is cost-effective. Small businesses and even the largest organizations find a way for content marketing in their organization. It is flexible to work in all situations no matter what your company goal. There are many benefits to content marketing.
The 2020 pandemic has increased the emphasis on doing business online. Content marketing is used to attract customers online. According to the Content Marketing Institute Report marketing budgets have been affected. One third of respondents anticipated increasing B2B content marketing and content creation spending as a result.
There are many benefits to content marketing:
It is important that your organization has some budget set aside for content marketing. We are experts in helping you accelerate your business. We have the knowledge and expertise in content marketing to take the burden off of you so you can focus on other areas of your business. We would love to learn more about your organization and how we can get you to your goals.
Margherita C. Amplo
President, MCA Consultants