What are the Benefits of Blogging for your Business?

September 23, 2020

One of the most inexpensive ways to advertise your business is by Blogging.  Blogging brings on more traffic to your website that will attract more perspective customers. According to a recent study and report from HubSpot, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts.

Here are a few benefits of blogging:

  1. Increase in Your Search Engine Optimization
  • As you create consistent blog posts you are providing Google, Yahoo, Bing, and other search engines with fresh content to index.
  • You can insert relevant keywords that customers will use to search for the types of products and services that your business offers.
  1. Building Relationships with Existing and New Customers
  • Blogging allows you to connect with existing customers and prospects
  • Allows you to build trust with your readers by providing relevant content
  1. Your Business will become known as an Industry Leader
  • Blogging allows you to build trust
  • The content you provide will be seen as valuable and your clients and potential customers get to see the knowledge an experience that you have gained in your field

In today’s world, Blogging is often used as one of the top Marketing Strategies to increase your online presence and establishing yourself as an expert in your industry.  There are many resources out there that can assist with these tasks.  A business owner can feel overwhelmed at times and not know where to begin when it comes to blogging.  MCA Consulting can help with this, from managing your blog posts to content writing. We would love to learn about your business and how we can help.  I hope you found this helpful.  Please continue to stay safe and practice social distancing.  Hope to hear from you soon!

Margherita C. Amplo
President, MCA Consultants
Email:  Margherita@mcacs.us
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