The Importance of Building Your Personal Brand

June 17, 2021

In today's environment, the internet and all its social networks have revolutionized the way we communicate between professional and private life.  We tend to go right to the internet and google as well as look at the various social platforms to get to know a potential client/prospect or even one of your potential candidates. That is why personal branding is more important than ever before. Personal branding can boost any professional or entrepreneur.
A personal brand is defined as a widely recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies, and actions.  Here are some tips on helping to build your personal brand strategy:

  1. Define your Purpose – share your interests, the purpose that drives
  2. Use a Professional Photo – it is important to have a high-quality professional image.  It helps your brand stand out.
  3. Create a Simple Message – after you define who your ideal client is, communicate your offer, how does your product impact them
  4. Why you? – Why should they buy from you?  What differentiates yourself from your competition?
  5. Share your Experiences – by using social media you can document your experiences, whether it is through a video or written content.  Your audience wants to know what you are up to.
  6. Learn write and to put yourself on Camera – learning to write and speak well on video are two essential skills if you want to grow your influence online.
  7. Social Media Scheduling – it is important that you are consistent with your Social Media Posts.  Posting a few days a week, every week, year after year, you will start to see your audience grow.

Building your Personal Brand Strategy can be cumbersome, but MCA Consulting Services is here to help. We can guide you from Social Media Management to helping with Video Marketing. Contact us for a FREE 30 Minute Consultation and learn how we can help you grow your business the modern way.

Margherita C. Amplo
President, MCA Consulting Services, LLC.

Why MCA Consultants?
We are known for our ability to capitalize on opportunities in untapped markets. MCA is laser focused on accelerating your business.