Sell Smarter in Today's Everchanging Environment Part 2: Sales Nurturing

May 27, 2021

I received some great feedback on last week's blog in regard to Sales Prospecting.  I wanted to share with you Part 2:  Sales Nurturing.  Sales Nurturing is a huge part of the Sales process.  Clients and prospects are not always ready to turn the switch and say yes to you right away.  Did you know that 60% of customers say no, four times before saying yes whereas 48% of salespeople never even make a single follow up attempt?  Thirty-five to 50% of sales go to the vendor that responds first.  Recent studies say that 75% of online buyers want to receive between 2-4 phone calls before a company gives up on them.  I have had prospects thank me for being persistent and calling them because they simply didn't get the chance to call me back.  As an entrepreneur gets more and more involved with selling, sales nurturing falls off the back burner.  Sales Nurturing should be part of your Marketing Plan.  Many organizations put together Sales Nurturing Campaigns through email blasts and Social Campaigns but sometimes the most important is the one on one interaction with your clients on a personal level.

MCA Consulting Services can nurture your prospects for you.  Sales Nurturing is a very important part of the sales cycle that is often forgotten.  This is where you build relationships and partnerships with your future clients. We pride ourselves on building extraordinary relationships and foster strong partnerships with senior executives.  Let us help grow your business effectively. Contact us for a FREE 30 Minute Consultation and learn how we can help you grow your business the modern way as well as sell smarter in today's everchanging environment.

Margherita C. Amplo
President, MCA Consulting Services, LLC.

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