After many losses from 2020, businesses are ready to pick up the pace this year as the Holidays are just around the corner. Small Businesses are hoping to grow to make up for last year's losses. But how do you do that? It is time to focus on important things, set goals, accommodate your customer demands, take care of your employees, and if you carry stock make sure you have plenty of it, and of course, make sure your place of business feels festive for the holidays.
Set Goals – Goal setting is imperative. You can't prepare for the holidays without knowing your goals. Meet with your team members and carve out goals for hitting different targets along the way from now until the end of the year. You need to clearly define them. Yes, you must define these goals in terms of revenue but be sure to add other targets you may have, such as social media, customer satisfaction, etc.
Accommodate your Customer Demands – Know your customer, conduct surveys throughout the year to get a sense of customer needs and wants
Take care of your Employees – Invest time to train your employees. They will be very thankful, and you will get a better result. The better their training, the better experience your customers will have, and that will eliminate stress.
Stock up – Purchase extra inventory quickly.
Make your place of business feel Festive for the Holidays – Take the time to decorate your storefront for the holidays. Remember to order your Holiday cards for your clients. Make this a part of your marketing plan.
Create a Holiday-Themed Marketing Campaign – Be creative and show the uniqueness of your business. Answer the "why" to buy from you.
I hope you found this helpful, and it relieves some of the stress of getting ready for the holidays. As always, MCA Consulting is here for you. Feel free to reach out to us with any questions or concerns. We would love to hear from you!