How to Promote Your Newsletter

October 1, 2021

I believe that once you have some great content, you will need to spend some time promoting it and repurposing it. You spent time putting your thoughts into it or having a professional create it for you so, why not use it as much as you can to promote your business. It is important to use your time, effort, and money wisely. You may choose to use your content and write some great emails but, that is not enough to get good results. Boosting brand awareness and your ROI is your goal. Go out of your way to let people know about your newsletter.  

Here are some tips on how you can promote your newsletter.

  1. Use more than one sign-up form on your website – have multiple subscription forms, sometimes people can't find them, make it easy for them to subscribe to your newsletters.
  2. Promote your newsletter on social media - let your social media followers know about your newsletter. An example is to utilize Twitter and Instagram "About" spaces to post a link to your email sign-up form.
  3. Mention your newsletters when you're interviewed – always promote yourself when you have the opportunity.
  4. Post notices about the newsletter wherever you can – if appropriate in local stores and community sites.

To have successful email newsletters, you will need to put some good thought into them. Content is a huge factor but also find unique ways to promote them. I hope these tips have been helpful to you. Always know that MCA Consulting is here to help you with your Content Strategy. I would love to hear from you. Contact us for a free 30-minute consultation.  

Margherita C. Amplo
MCA Consulting Services, LLC.

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