How you market to your audience has changed significantly in the past few years. Before buyers even talk to a salesperson, buyers know what they want to buy and where they will buy from. Today’s modern technology has given both buyers and sellers some marketing advantages. As a small business, you want to be sure you are ahead of the game by promoting your brand. That is why MCA Consulting uses a multichannel approach in marketing to do just that. We focus on targeting prospects within the market for your product/service by using a more strategic perspective in contacting your prospect. We can gather intelligence about your potential buyer and use that as a tool. Our focus is not on the number of leads but their quality. We treat prospects as potential clients for life. By nurturing leads, we get to know them on a personal level. The Artificial Intelligence Tool we are using assists us with automating this process for our clients and integrates it through their CRM system. We have created a 3 Step Process for Business Development:
1. Define Your Ideal Customer Profile – We help you define your ideal customer by looking at characteristics such as title, industry, company size, industry, and location. We utilize target-specific categories and subject matters.
2. Develop Custom, Tailored Campaign Content – With our team of human expertise in Marketing and Demand Generation, we create custom, channel-specific content designed to optimize conversion rates.
3. Custom Campaign Analytics Dashboard – All of our marketing campaign activities are tracked and stored in a data warehouse and available on a dashboard that will allow you and your teams to analyze and optimize all campaign components. We will work with you to adjust campaigns.
With our 3 Step Process for Business Development, we have seen our clients achieve their goals of getting more qualified leads. Along with having access to the visibility into marketing outbound campaigns that build business partners for life, which ultimately increases their revenue. If you want to learn more about how Artificial Intelligence and our 3 Step Process can benefit you and your organization, please schedule time with us to discuss your specific needs. We look forward to learning more about your organization and how we can help fill in the gaps.
Margherita C. Amplo
MCA Consulting Services, LLC.