As you are preparing your annual marketing plan, be sure to include the trends for 2022. You will gain a huge competitive advantage over your competition if you begin implementing new types of marketing activities early. To adapt to the new changes in today's environment with digital marketing, be sure to have resources available in social media marketing. Improve your content by making sure you engage more intensively with your potential customers by personalizing and collaborating content. Be sure that your organization has employees with relevant expertise in online and content marketing. If not, you can always outsource these types of services.
Here are some of the top trends you will see in 2022:
· Artificial Intelligence – allows you to make precise analysis of search patterns and customer information, as well as draw connections between data sets that would be too complex and time-consuming to be performed manually by individuals.
· Agile Marketing – enables companies to respond more quickly to changes in marketing communication. It involves users and sharing information with them. Some examples would be reviews, questionnaires, and interactive videos.
· Live Streaming – has become one of the most popular online content formats and it is not going away. Followers will continue to enjoy the behind-the-scenes insights into your business through live streams from both Instagram and Facebook. You will see increased engagement with your users using this type of marketing.
· Voice and Visual Searches – moving forward, we will be seeing search engines expanding their service to include voice and visual search. Customers will be able to get information about a specific product using image uploads. You will need to make sure your products and services are compatible with this search service.
If you have any concerns about your Marketing Strategy for 2022 and need guidance to help prioritize your needs MCA Consulting Services is here to help. We would love to have a conversation and learn more about your business and how we can help you grow the modern way. Schedule your appointment today!
Margherita C. Amplo
MCA Consulting Services, LLC.