Developing a Video Marketing Strategy

November 18, 2020

Last week I shared with you my thoughts on the importance of Content Marketing.  Video Marketing falls under content marketing and is an example of Content Marketing.  It allows you to build your brand. Again, before you start anything you should have a strategy in place.  Have a plan and strategy to get you where you want to be.  What type of ROI are you looking to get?  Incorporating video in your marketing strategy is as easy as just getting started by using your phone. Start small then think big!

When developing a Video Marketing Strategy first look at what you are an expert in and where your videos should be published. There are many platforms to look at, but it is important to start with what you know such as Facebook Videos and Lives. Make sure you compile a list of ideas for your video topics so that you know what you want to focus on.   Then of course start developing your content.  When doing that you want to be sure that you are educating and entertaining your audience.  Who is your audience?  Who are you trying to target?  Then try to understand them and develop content based on them.

Video allows the following:

  1. Increases Engagement
  2. 81% of businesses use video because that is what consumers want
  3. SEO Promote higher ranking in search engines by using video

Types of videos you can use for your business:

  1. Storytelling – connecting with your customers and employees
  • Town Hall Meetings
  1. Educational Videos – from recipes to simple tips of your trade
  • Video Podcasts
  1. Demos – products
  • Virtual Trade Shows
  1. Testimonials – customer or employee testimonials
  2. Advertising – showing your brand
  • Video Emails

Video is an important part of Content Marketing.  It is important you start small then if you want to get a more professional look with lighting, props, and a teleprompter you then might want to get help from experts in the field.  MCA Consulting is now offering Video Marketing Services through our professional video production studio.  We can accommodate anyone's budget.  Together we have the knowledge and expertise to take the burden off of you so you can focus on other areas of your business.  We would love to learn more about your organization and help you get an ROI on your Video Marketing investment.    

Margherita C. Amplo
President, MCA Consultants

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