Business Development Then and Now

January 14, 2021

This past year has taught us to rapidly adapt to change.  Leaders’ ability to adapt and pivot has helped them and their businesses survive.  Due to advancement in technology our lives and our businesses were able to continue in ways that would have not been possible 20 years ago.  Those organizations that had already moved further down the road of digital transformation were less disruptive and were able to quickly adapt to change. Those organizations that were early adopters of technology are now able to further improve productivity and performance and ensure they have the right tool set for whatever challenges or changes that may lie ahead.

With all that said, I wanted to take a moment and look at Business Development Strategies then and now. When I began my career, Business Development was more of an action driven focus.  We focused on the following:

  • Contacting prospects that are not expecting your call
  • No research in who you were calling
  • Management tracking calls or dials per day
  • No technology available to assist

Today Business Development Strategy is more of a result driven focus.  Looking at the following:

  • Focus on prospects that are in the market for your product/service
  • Research your prospects
  • Management focusing on metrics such as qualified calls per week, qualified opportunities and revenue closed
  • Artificial Intelligence Technology available

MCA Consulting uses Business Development AI, a tool that combines Artificial Intelligence with human expertise. We follow these simple steps:

Step 1:  Analyze – Analyze your LinkedIn profile, targets and messaging.

Step 2:  Design - the data from our analysis creates your optimized LinkedIn Profile, Targets and Messaging.

Step 3:  Mobilize – we ramp-up your new AI Rep over the first 90 days, optimizing as needed.

Step 4:  Deliver – once optimized, your AI Rep will reach out to approx. 50-100 prospects, 5-7 days per week.

Business Development has changed because today’s buyers have changed how they buy.  It is important that you look at how you need to pivot your Business Development Strategy and use technology to your advantage while keeping the human expertise. MCA Consulting is now offering Business Development AI.  Please schedule your free 30 minute consultation and learn how to use our technology to change the way you do Business Development.  We would love to learn more about your organization and help Accelerate your Business in 2021!    

Why MCA Consultants?
We are known for our ability to capitalize on opportunities in untapped markets. MCA is laser focused on accelerating your business.